The WOUW collection is a naturally dye
vintage/pre-loved/pré-aimé textiles.
We pre-treat textiles so
you can experience the magic and beauty of natural dyeing yourself, through
workshops and DIY kits.
We are located in the
Muide, the north of Ghent close to the port, where a lot of weld (wouw in dutch)
can be found in the wild. This is also where our name 'studio WOUW' is derived
from. Since we source our fabrics through local second hand markets and vintage
shops we work very locally and in our opinion fair (most of them operate in a
social context i.e. de Kringwinkel).
Next to this we extend the life of the
fabrics through natural dyeing which we consider to be sustainable since we
give new life and meaning to discarded textiles. In this process we have a
strong focus on minimizing our environmental impact by using rainwater and
re-using the plant-dye material in different ways.
We krijgen de vraag wel vaker: ‘Ja, maar, hoe weten we nu dat fair trade wel echt is?’, ‘Ze zeggen zoveel dus ik weet het niet meer, en koop dan maar gewoon zoals voorheen’.