The Good Wool Story offers an environmentally friendly alternative to cashmere wool.
The products range from unisex accessories to baby clothing and decorative textiles. They maintain fair pay at every level of the supply chain. This means that the end consumer also pays a fair price for the luxury woolen items.
In addition, they go for CO2-neutral production via Greenamity. The products are not bleached or dyed. And last but not least, 2 percent of the turnover goes back to environmental projects.