Gently lingerie brand La Fille d'O strives for an (eco)logical production and is fair within its own company. It is the own label of lingerie designer Murielle Scherre.
The entrepreneur does not look far. “All fabric is treated in Belgium. For the production I mainly work with Liebaert in Deinze and I attach great importance to transparency.”
The fabrics that Murielle uses are by no means limited to cotton blends. Lingerie is often made of high-tech fabrics, such as polyesters with elastane or vulnerable lycra that can withstand sweat, sun, chlorine and sun cream.
We krijgen de vraag wel vaker: ‘Ja, maar, hoe weten we nu dat fair trade wel echt is?’, ‘Ze zeggen zoveel dus ik weet het niet meer, en koop dan maar gewoon zoals voorheen’.
